Pinterest isn’t just a platform for finding recipes, DIY projects, and for planning your wedding. It is also a powerful marketing tool for businesses of all sizes. In my opinion, it is EXTREMELY under-utilized by businesses as a website traffic and sales machine. With almost 500 million monthly active users, Pinterest offers a unique opportunity for brands to increase their online visibility and drive traffic to their website.

In this article, I will discuss 5 Pinterest Tips that will help you maximize your brand’s presence on the platform and reach your target audience.

Pinterest Tip 1: Optimize Your Profile for Pinterest SEO

Use Keywords in Your Profile Name and Description

Pinterest is a search engine, and just like Google, it uses keywords to rank content. This means that optimizing your profile for SEO is crucial for success on the platform.

Start by using relevant keywords, related to your business, in your profile name and description. This will help your profile appear in search results when users search for those keywords.

For example, if you are an Etsy shop selling bachelorette party decorations, you can use keywords like “bachelorette,” “bachelorette party decorations,” and “bachelorette party supplies” in your profile name and description. This will increase your chances of appearing in search results when users search for those terms. (If you have no idea where to start with keywords, let me do the keyword research for you!)

Create Boards with Keyword-Rich Titles and Descriptions

In addition to your profile, you should also optimize your boards for SEO. This means using keyword-rich titles and descriptions for your boards that are relevant to your business, match the content on the board, and are terms most likely to be searched by Pinterest users to find your pins.

For example, if you have a board for “Summer Outfit Ideas,” you can use keywords like “summer fashion,” “outfit inspiration,” and “summer style” in the title and description. This will help your board appear in search results when users search for those terms.

Pinterest Tip 2: Hire a Pinterest VA or Manager

Managing a successful Pinterest account takes time and effort. As a business owner, you may not have the time to dedicate to your Pinterest strategy. I can’t emphasize enough what an amazing tool is for businesses to drive website traffic and sales. It is a MUST to be on Pinterest. This is where hiring a Pinterest VA (virtual assistant) or Pinterest manager can be beneficial.

A Pinterest VA is a Pinterest expert that can help you with tasks such as creating and scheduling pins, optimizing your profile and boards, and analyzing your Pinterest analytics. They can also stay up-to-date with the latest Pinterest trends and algorithms, ensuring that your account is always performing at its best.

Pinterest Tip 3: Create High-Quality, Visually Appealing Pins

Pinterest is a visual platform, and the quality of your pins can make or break your success on the platform.

When creating pins, make sure they are visually appealing and high-quality. Use high-resolution images and graphics, and make sure they are relevant to your brand and target audience. I recommend to all of my clients to use a professional photographer whenever possible. Or, if you take the photos yourself, do your best to make them look as professional as possible. If you sell products, lifestyle type photos on a model or showing the product in use or in a beautiful setting or background, work best.

You can also use tools like Canva to create eye-catching pins that will stand out on users’ feeds. Canva offers thousands of Pin templates, beautiful stock photos, and more. I use Canva on a daily basis, and highly recommend it for all of your design and marketing needs.

Pinterest Tip 4: Share a Variety of Content

While Pinterest is known for its visual content, it is also a great platform for sharing other types of content.

In addition to images and graphics, you can also share videos and idea pins on Pinterest. This will not only add variety to your profile but also help drive traffic to your website.

Pinterest Tip 5: Learn from Successful Pinterest Brands

One of the best ways to improve your Pinterest strategy is to learn from successful brands on the platform that are similar to your own or in the same niche. Take a look at what other brands in your industry are doing and see what works for them. Take a look at what people might be searching for when they search topics relevant to your brand and similar brands.

You can also check out Pinterest marketing success stories to get inspiration and ideas for your own brand. Pinterest regularly shares success stories from businesses of all sizes, showcasing how they have used the platform to increase brand visibility and drive sales.

Conclusion

Pinterest is a powerful marketing tool that can help businesses of all sizes increase their online visibility and drive traffic to their website. Pinterest is easily my main source of traffic to my website. By optimizing your profile for SEO, hiring a Pinterest VA or Pinterest Manager, creating high-quality pins, sharing a variety of content, and learning from successful brands, you can achieve success on the platform and reach your target audience. Good luck!