What does a pinterest manager do?

What is a Pinterest Manager?

In the digital age, social media platforms have become some of the most important tools for businesses seeking to establish their brand presence, engage with their audience, and drive traffic to their websites. Among all of the platforms available, Pinterest stands out as an essential tool to grow traffic to a website. Pinterest is essentially a search engine that boasts almost 500 million monthly active users. With its focus on inspiration, creativity, and visual storytelling, Pinterest offers a unique opportunity for businesses to showcase their products and services in a visually compelling manner. When you hire a Pinterest Manager you can fully optimize your Pinterest Marketing strategy.

However, effectively harnessing the potential of Pinterest requires more than just creating an account and pinning images. It demands strategic planning, consistent daily management, and a deep understanding of the platform’s algorithms and user behavior. This is where a Pinterest Manager comes into play. In this post, we delve into the role of a Pinterest Manager, exploring what they do, why businesses need them, and the myriad benefits they offer.

What does a Pinterest Manager do?

At the core, a Pinterest Manager, or Pinterest VA, is responsible for developing and executing strategies to optimize a brand’s presence on Pinterest, and maximize pin clicks. Let’s break down the key responsibilities and tasks typically managed by a Pinterest Manager:

  1. Strategy Development: A Pinterest Manager begins by crafting a tailored Pinterest strategy aligned with the client’s goals and target audience. This involves conducting thorough keyword research to identify trending topics within the client’s niche.
  2. Profile Optimization: One of the primary tasks of a Pinterest Manager is to ensure that the client’s Pinterest profile is fully optimized for visibility. This includes creating or optimizing boards, crafting keyword-rich descriptions, and selecting striking cover images to attract users.
  3. Content Creation and Curation: A Pinterest Manager is responsible for curating visually appealing content that resonates with the target audience. This may involve creating original graphics, sourcing high-quality images, or repurposing existing content to suit the Pinterest platform’s aesthetic.
  4. Pin Scheduling and Publishing: To maintain a consistent presence on Pinterest, a Pinterest Manager schedules pins strategically throughout the day to maximize visibility and engagement. They also ensure that pins are published at optimal times when the target audience is most active.
  5. Analytics and Performance Tracking: Monitoring key metrics and analyzing performance data is essential for refining and optimizing the Pinterest strategy over time. A Pinterest Expert utilizes analytics tools to track metrics such as impressions, clicks, and conversions, providing valuable insights into the effectiveness of the strategy.
  6. Stay Updated with Algorithm Changes: Pinterest, like other social media platforms, undergoes algorithm updates that can impact content visibility. A Pinterest Manager stays informed about these changes and adjusts the strategy accordingly.

Why do I need a Pinterest Manager for my business?

As a business owner, you may be wondering whether investing in a Pinterest Manager is worth it. Here are several compelling reasons why hiring a Pinterest Manager can benefit your business:

  1. Expertise and Experience: Pinterest Managers possess specialized knowledge and expertise in leveraging the platform to drive results. They stay on top of of the latest trends, best practices, and algorithm changes, and craft strategies that work.
  2. Time Savings: Managing a Pinterest account effectively requires considerable time and effort, from content creation to community engagement and analytics tracking. By outsourcing these tasks to a Pinterest Virtual Assistant, you free up valuable time to focus on other aspects of your business.
  3. Strategic Approach: A Pinterest Manager takes a strategic approach to Pinterest marketing, ensuring that every action is aligned with your business objectives. They conduct thorough research, analyze data, and iterate on strategies to maximize results.
  4. Consistency and Frequency: Consistency is key to success on Pinterest. A Pinterest Manager ensures that your account remains active and engaged by scheduling pins daily. Maintaining a consistent posting schedule is essential for staying relevant in users’ feeds.
  5. Targeted Reach: Pinterest allows businesses to reach highly targeted audiences based on their interests, behaviors, and demographics. A Pinterest Manager utilizes advanced targeting options to ensure that your content reaches the right audience at the right time, maximizing its impact and effectiveness.
  6. Visual Storytelling: Pinterest is a visual platform where captivating imagery and compelling storytelling reign supreme. A Pinterest Manager excels in creating visually stunning content that resonates with users, driving engagement and inspiring action.
  7. Measurable Results: With the help of analytics tools, a Pinterest Manager tracks key performance metrics. Then they provide business owners detailed reports on the effectiveness of your Pinterest strategy. This enables you to measure ROI accurately and make data-driven decisions to optimize your marketing efforts.

Benefits of Hiring a Pinterest Manager

Now that we’ve explored the role of a Pinterest Manager and why businesses need them, here are a few of the specific benefits they offer:

  1. Increased Brand Visibility: A Pinterest Manager helps boost your brand’s visibility on the platform by optimizing your profile, curating engaging content, and implementing targeted strategies to reach your desired audience.
  2. Enhanced Website Traffic: Pinterest is POWERFUL for driving website traffic. By strategically linking your pins to relevant landing pages or blog posts, a Pinterest Manager can drive traffic to your website. This can result in potential leads and increased sales.
  3. Improved SEO Performance: Pinterest is not only a social media platform but also a search engine much like Google. Pins can rank in Pinterest search results as well as Google search results, enhancing your overall SEO performance. A Pinterest Expert employs SEO best practices to optimize your pins and boards for maximum visibility and discoverability.
  4. Stronger Brand Authority: By consistently sharing valuable content, your brand can establish itself as an authority in your niche. A Pinterest Manager helps position your brand as a trusted source of information and inspiration. This fosters credibility and trust among your audience.
  5. Expanded Audience Reach: Pinterest’s user base is diverse and continuously growing, presenting ample opportunities to expand your audience reach. A Pinterest Manager leverages targeting options, such as Pinterest Ads and promoted pins, to reach new audiences and expand your brand’s reach beyond your existing followers.
  6. Higher Engagement Rates: Visual content tends to garner higher engagement rates compared to text-based content on social media platforms. A Pinterest Strategist creates visually compelling pins that resonate with users. This results in higher engagement rates, including saves, likes, and repins.
  7. Increased Sales and Conversions: Ultimately, the goal of any marketing effort is to drive sales and conversions. A Pinterest Manager implements strategies to guide users through the buyer’s journey from initial discovery to final purchase. This can result in increased sales and revenue for your business.
  8. Cost-Effective Marketing: Compared to traditional advertising channels, Pinterest marketing offers a cost-effective way to reach and engage with your target audience. It is FREE! Pinterest does offer low cost ads, however they aren’t necessary to get results. Hiring a Pinterest VA is a smart investment for businesses looking to maximize their marketing budget.
  9. Adaptability and Flexibility: The digital landscape is constantly evolving, with new trends and technologies emerging regularly. A Pinterest Manager adapts to these changes and adjusts your strategy accordingly. This ensures that your brand remains competitive and relevant in an ever-changing market.
  10. Peace of Mind: Finally, hiring a Pinterest Manager gives you peace of mind. You can feel comfortable knowing your Pinterest presence is in capable hands. You can focus on running your business while they handle the intricacies of Pinterest marketing.


In today’s competitive business landscape, establishing a strong presence on Pinterest is essential for brands looking to stand out, drive traffic, and boost sales. However, achieving success on the platform requires more than just sporadic pinning. Pinterest success demands a strategic approach, consistent effort, and a deep understanding of the platform.

A Pinterest Manager serves as a valuable ally in your Pinterest marketing efforts. From crafting tailored strategies to curating engaging content and tracking performance metrics, they play a pivotal role in helping your brand thrive on the platform. By investing in a Pinterest Expert, you save time and resources. But, you also position your brand for long-term success in the ever-expanding world of social media marketing.

If you’re ready to take your Pinterest traffic to the next level, consider my services as a Pinterest Strategist and Manager. I can’t wait to work with you!

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Lindy Contorelli - Pinterest Marketing

about me

Meet the mind behind the magic

Hi, I’m Lindy

I am a Pinterest obsessed internet nerd and serial entrepreneur with a passion for digital marketing and analytics. I believe everyone should be able to monetize their passion project and turn it into a full-time career.