What is Pinterest Affiliate Marketing?

In the realm of digital marketing, affiliate marketing has emerged as a powerful strategy for brands and individuals alike to generate passive income by promoting products or services and earning a commission for each sale or referral made through their unique affiliate links. When combined with the power of Pinterest, affiliate marketing takes on a whole new dimension, offering unparalleled opportunities for reaching and engaging with a target audience… and earning more commissions.

Pinterest affiliate marketing involves promoting affiliate products or services on the Pinterest platform and earning a commission for each sale or referral generated through your affiliate links. It leverages the visual nature of Pinterest, allowing marketers to showcase products and inspire users through visually compelling pins that drive traffic and conversions. 

The process of Pinterest affiliate marketing typically involves the following steps:

  1. Choose a Niche: Select a niche or industry that aligns with your interests, expertise, and target audience. Something you are passionate about. This will help you focus your efforts and create content that resonates with your audience.

  2. Join Affiliate Programs: Sign up for affiliate programs offered by brands or companies within your chosen niche. These programs provide you with unique affiliate links that track clicks, sales, and commissions.

  3. Create Visually Striking Pins: Develop visually appealing pins that showcase the affiliate products or services you’re promoting. Use high-quality images, compelling graphics, and engaging captions to capture users’ attention and encourage clicks and purchases.

  4. Optimize Pin Descriptions: Craft keyword-rich pin descriptions that provide context and encourage users to take action. Include relevant keywords, hashtags, and calls-to-action to improve the discoverability and effectiveness of your pins. 

  5. Drive Traffic to Affiliate Links: Share your pins across Pinterest boards, group boards, and relevant communities to drive traffic to your affiliate links. Utilize Pinterest’s search functionality, hashtags, and scheduling tools to maximize exposure and reach.

  6. Track Performance and Optimize: Monitor the performance of your pins and affiliate links using Pinterest Analytics and affiliate tracking tools. Analyze key metrics such as clicks, saves, and conversions to identify top-performing pins and optimize your strategy accordingly.

  7. Comply with Guidelines: Ensure compliance with Pinterest’s policies and guidelines, as well as the terms and conditions of affiliate programs. Disclose your affiliate relationships transparently and ethically to maintain trust and credibility with your audience.

Best Practices for Pinterest Affiliate Marketing

To succeed in Pinterest affiliate marketing, it’s essential to follow best practices and adopt strategies that maximize your reach, engagement, and conversions. It is extremely important to adhere to Pinterest’s rules on Affiliate Marketing, as well as follow the brand’s affiliate marketing rules.

Here are some key best practices to keep in mind:

  1. Focus on Quality Over Quantity: Instead of bombarding your audience with an abundance of pins, focus on creating high-quality, visually compelling content that stands out in users’ feeds. Invest time and effort into crafting pins that showcase the value and benefits of the products or services you’re promoting.

  2. Optimize Pin Titles and Descriptions: Use descriptive, keyword-rich titles and descriptions for your pins to improve their visibility in Pinterest search results. Incorporate relevant keywords and phrases that align with users’ search queries and interests, increasing the likelihood of your pins being discovered by potential customers.

  3. Utilize Rich Pins: Take advantage of Pinterest’s rich pins feature, which provides additional context and information about the products or services you’re promoting. Rich pins automatically pull in metadata such as product descriptions, prices, and availability, making it easier for users to make informed purchasing decisions.

  4. Diversify Your Content: Experiment with a variety of pin formats, styles, and topics to keep your audience engaged and interested. Mix in a combination of product pins, lifestyle pins, inspirational pins, and how-to guides to provide value and cater to different user preferences. Also, create and share pins without affiliate links.

  5. Engage with Your Audience: Foster engagement and interaction with your audience by responding to comments, messages, and inquiries promptly. Build relationships with your followers and establish yourself as a trusted authority within your niche, enhancing credibility and trustworthiness.

  6. Test and Re-assess: Continuously test different strategies, pins, and approaches to identify what works best for your audience. Monitor key metrics such as click-through rates, conversion rates, and revenue generated to gauge performance and make data-driven decisions to optimize your Pinterest affiliate marketing efforts.

Best Affiliate Platforms to Join as an Affiliate Marketer

There are so many options when it comes to finding affiliate programs to join. There are programs and brands across a wide range of industries and niches. Here are some of the best affiliate platforms to consider:

  1. Amazon Associates: As one of the largest and most well-known affiliate programs, Amazon Associates offers a vast selection of products across virtually every category imaginable. With competitive commission rates and a trusted brand reputation, it’s a popular choice for affiliate marketers.

  2. ShareASale: ShareASale is a leading affiliate marketing network. It connects merchants with affiliates, offering a diverse range of products and services to promote. It provides advanced tracking and reporting tools, as well as access to exclusive deals and promotions.

  3. CJ Affiliate: CJ Affiliate is another major affiliate marketing network that features thousands of advertisers and brands across various industries. It offers robust tracking and reporting capabilities, along with dedicated account support for affiliates.

  4. Rakuten Advertising: Rakuten Advertising is a global affiliate marketing network that partners with top brands and retailers worldwide. It offers competitive commissions, advanced tracking technology, and access to a wide range of promotional materials.

  5. LTK: LiketoKnowIt is extremely popular among fashion influencers. It has some fairly strict guidelines to be accepted, but once you are it is an incredible platform. It acts almost as a social media platform where you can follow influencers, save and love products, and more.


Pinterest affiliate marketing offers a unique opportunity for affiliate marketers. By following best practices, optimizing your pins, and joining reputable affiliate platforms, you can maximize your reach, engagement, and conversions on Pinterest.

Whether you’re a micro influencer or seasoned affiliate marketer, incorporating Pinterest into your affiliate marketing strategy can increase engagement and commissions. So, roll up your sleeves, get creative with your pins, and start monetizing your Pinterest today!

Did you know I can do this for you? As a Pinterest Manager, I can determine your target audience, conduct Keyword Research, optimize your profile and pins, and get you found! Let’s Work Together!

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Lindy Contorelli - Pinterest Marketing

about me

Meet the mind behind the magic

Hi, I’m Lindy

I am a Pinterest obsessed internet nerd and serial entrepreneur with a passion for digital marketing and analytics. I believe everyone should be able to monetize their passion project and turn it into a full-time career.